How to Wear a Scroll-Stopping Outfit

STOP wearing outfits that are unappealing to your audience!

Studies show that it takes just 7 seconds to make a first impression. And that’s just in person. Further studies show that attention spans are now shorter than a goldfish’s. 😬

In other words, if your social media video can’t capture your audience’s attention in 3 seconds, you’ve just spent hours creating content no one will watch. 💔

Implementing THESE attire habits on film day will stop their scroll so fast their thumb might get a cramp. 🤣

✅ DO dress appropriate for your industry. For corporate or formal audiences, opt for a suit, dress shirt, or blouse. If you have an audience of creatives, I’d opt for stylish, yet relaxed attire.

❌ DON’T wear distracting patterns. If your outfit is too busy, it might distract from your message. Solid colors and subtle patterns are generally safe choices.

✅ DO pay attention to detail! Make sure your clothing is clean, pressed, and well-fitting. Pay attention to grooming as well, ensuring your hair and accessories complement your look without being overwhelming.

✅ DO consider your background. Choose clothing that contrasts nicely with the colors in the background, and try not to blend into it!

❌ DON’T dress uncomfortably! Looking your best is important, but being comfortable in your attire boosts your confidence and performance during recording.

✅ DO reflect your brand. If your branding is bright and sunshine-y, then wear yellows to reflect your shining personality! If your branding is sleek and modern, opt for clean lines and monochrome palettes to mirror your polished image. Your attire should be an extension of your brand's story, resonating authentically with your audience and reinforcing your message across every interaction.

In the day and age where everyone and their mother are posting reels and trying to compete for your audience’s attention, it’s these small details that make a huge difference in the overall quality of your video, and you’re well on your way to a scroll-stopping message! You got this, friend. 💪